Friday 10 December 2021

Amazon Alexa SEO tool is Shutting Down

Amazon Alexa SEO tool is Shutting Down: WikiAskMe
Amazon Alexa SEO tool is Shutting Down: WikiAskMe

Have you ever used the Alexa SEO tool? Have you ever checked Alexa ranking? Do you know that the Alexa SEO tool is the property of Amazon?

Amazon has decided to shut down the Alexa SEO tool by 2022.

Alexa was launched in 1996 and acquired by Amazon in 1999. In the earlier years, it was the tool to check the ranking and traffic estimations of the websites.

Later Alexa has started displaying full marketing features by launching its marketing suite.

Here is everything that you must know about Alexa:

Alexa Ranking: is an official website where you can find many essential SEO tools. Yet, it is primarily known for checking the Alexa ranking of websites or blogs.

Alexa rank displays the popularity of a website.

In earlier years, the Alexa toolbar was collecting information from users to calculate the website's Alexa ranking.

Web admins use Alexa code or script to let the site know about the website's traffic.

Alexa Rank scores are not the best, as many marketers claimed to manipulate the Alexa ranking.

Some SEO services even started charging their customers to improve their Alexa rank.

Another issue with Alexa is that it provides maximum data from Asian countries. And it is because the maximum Alexa toolbar users are from Asian countries.

Yet, people are still using for checking the ranking of various websites.

Alexa is not just a Rank Checking Service:

Alexa is offering various SEO tools in their complete marketing suite.

Search marketers can use Alexa SEO tools for analytics and search marketing.

Alexa charge $149/month to offer services like:

  • Audience Analysis
  • Backlinks Analysis
  • Competitor backlink checker
  • Competitor Keyword Metrics
  • Competitive Analysis
  • Competitive Content Analysis
  • Content Exploration
  • Keyword share
  • Keyword difficulty checker
  • Organic Keywords
  • On-Page SEO Checker
  • Paid Keywords
  • Site Audits
  • Top publishers
  • Topic Research going to end:

Amazon has decided to retire their SEO tool on May 1st, 2022.

The company has not offered any explanation for this decision.


Alexa has been a handy tool for those who want to check their competitors' site popularity or websites.

Yet, Alexa has failed to attract the majority of the SEO industry.

This is the reason why many new SEOs and marketers may not know about

Stay tuned with us for more updates. Find more here.

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